INNOVATOR ANDREW WELLWOOD CONNECTS CUSTOM BUILDERS WITH QUALITY TRADES TO COMPLETE THEIR HOME BUILD EFFICIENTLY AND EFFECTIVELY THROUGH HIS NEW WEBSITE

THE CHALLENGE

Taking an incomplete website and identifying all pertinent concepts and information to provide a seamless user experience when presenting a new and local business concept.

THE APPROACH

Creating a website with minimalist principles by updating the digital identity of the brand and fleshing out the unique selling proposition of the business to create trade supply and custom builder demand.

THE RESULT

• Modern, minimalist website aesthetic which gives only necessary information and paints a picture of custom builds with a visual-first approach.

• A seamless, unique, and separate user journey for tradesmen and custom builders.

• A mobile-first website to cater to demographics that mostly rely on mobile for research and screen time.

KEY TAKEAWAYS FOR CREATORS & INNOVATORS

• When creating your website, make sure the colors, the imagery, the font, and the aesthetic give visitors an overall feel for your brand. 

• Each page on your site should be extremely easy to navigate and straightforward with the information you provide visitors, how you can help them, addressing any challenges, and the actions or next steps you want them to take. 

• Take some time to review your website to update any information, update images and videos, and make sure all your buttons and links are working.