MAGICBUS ADVENTURE TOURS HITS THE SLOPES AT MARMOT BASIN WITH NEW CUSTOMERS

THE CHALLENGE

The small but mighty team behind MagicBus Adventure Tours was looking to bus new customers up to the Marmot Basin mountain for some skiing and snowboarding amidst the end of the covid-19 pandemic.

THE APPROACH

• Complete a full digital marketing strategy, centred around paid advertising to get new faces on the shuttle buses to hit the slopes.

• Understand the most scalable ad platforms viable with a preset budget.

• Keep creative and messaging fresh by testing new promos, call to actions, and benefits of riding with MagicBus for a very niche and small audience.

THE RESULT

• For Google Search Ads, anywhere between a 13% - 17% click through rate with primarily new traffic.

• For Facebook and Instagram, anywhere between a 0.91% - 1.35% click through rate with primarily new traffic.

KEY TAKEAWAYS FOR CREATORS & INNOVATORS

• If you have a pre-defined advertising budget in a seasonal industry, choose one to two primary platforms you can focus your time and effort on.

• Focus on the metrics that matter most, such as your click through rate (people who are actually visiting your website), number of return website visitors, and actions taken on the website that count as conversions. These numbers will tell you the real story and should inform any changes you make to your advertising strategy and tactics.