MAKEUP ARTIST & BROW TECHNICIAN CHELSEA COMANIUK FINDS A STEADY FLOW OF CLIENTS BY GETTING SASSY ON SOCIAL

THE CHALLENGE

• Keeping loyal customers on the hook and excited about booking in for beauty services post-pandemic lockdown.

• Creating a buzz to draw new clients in post-pandemic amongst the tough competition with all other beauty technicians vying for business.

THE APPROACH

• Switching organic content from strictly promotional to brand-oriented backed by Chelsea’s sassy and eccentric personality through makeup memes, quippy one-liners, and industry-related content. 

• Launch a low-cost reach campaign on Facebook and Instagram to generate brand awareness for new clients with top-performing organic content.

• Re-target new website and social traffic with post-pandemic lockdown special for most competitive services.

THE RESULT

• NO. 1: THE REACH CAMPAIGN

  • 147% traffic increase to the website from the previous month

  • 2.71% click through rate

  • 131 new followers

• NO. 2: THE RETARGETING CAMPAIGN

  • 24 new bookings with discount code

  • 5.1% click through rate

KEY TAKEAWAYS FOR CREATORS & INNOVATORS

• Advertising using a reach campaign will help get your brand out there. Re-targeting those who clicked on your ads with another campaign offering a discount, offer, or guarantee is a great way to get already interested people through your physical or digital door. 

• Make sure to advertise to various groups of people (different ad sets) and test different images and copy in your advertising (various ad creative) so you can see which people and which ads perform the best, then use those winning combinations to get more clicks. Test for 3-5 days. 

  Make sure your ad images and videos stand out against your competition and really showcase your brand and your business. Boring is never the way to go.